Loreal Careers – CRM & Loyalty Manager

Job Description:

Mugler has an exciting year ahead with the launch of a new loyalty programme. This is a highly strategic project requiring significant project management. Alongside loyalty, managing e-mail communications, data acquisition and tactical site-led animations are key responsibilities on this brand. Viktor&Rolf also requires ongoing management and optimisation of e-mail marketing management and the loyalty programme. For this brand, a key responsibility will also be the integration of the consumer database from a third-party platform into L’Oreal systems. In short, it’s an exciting time to be joining this fast-paced, digital-first team.

Job Responsibilities:

• Drive omni-channel excellence by ensuring continuity in consumer experience across owned D2C (direct 2 consumer) and e-retail CRM channels
• Manage own brand sampling activity in relation to data acquisition and review generation
• Full ownership of the email marketing communications to owned CRM audiences on Mugler & Viktor&Rolf with third party agencies.
• Leading & optimising the existing Viktor&Rolf loyalty programme
• Identify opportunities for brand strategic growth in the e-retail CRM landscape
• Manage the optimisation of brand trigger campaigns to manage customer lifecycle and grow email weight of business
• Management of CRM & loyalty budgets
• Be the brand lead for data-migration between databases and on-boarding CRM for brands.
• Own all CRM & loyalty reporting, sharing learnings for future activations
• Management of the new loyalty programme launching on Mugler in 2025
• Strategise & manage customer data acquisition, enrichment and retention initiatives in line with brand and Luxe business objectives
• Upskill the wider LDF team on the importance of CRM, data acquisition and data compliance
• Activate on site trigger campaigns for best-in-class UX, data acquisition and conversion optimisation
• Ensure GDPR compliancy and data protection measures are taken in all CRM activity

Job Requirements:

• Energetic and enthusiastic with a team spirit
• Exceptional attention to detail
• Digital-first thinking, ideally with experience working with CRM tools to evaluate performance (Adobe, Dartagnan, Splio, GA)
• Strong analytical ability and proven project management experience
• Agency management experience
• Strong communication skills, with an articulate manner
• Technical capabilities and limitations in regards to database architecture and data mapping
• Highly organised together with the ability to prioritise and adapt within a changing environment
• Proficiency in Microsoft Excel and PowerPoint
• Demonstrable experience in CRM & loyalty
• Commercial sensitivity
• Creative thinker with a track record in providing solutions to business problems
• The ability to work autonomously and to tight deadlines
• Understanding of the industry and ability to share CRM best practices
• Some experience in forecasting, market tools and in logistics management
• Sound understanding of CRM terminology, KPIs and segmentation
• Great relationship building skills and the ability to network at all levels

Job Details:

Company: L’Oreal

Vacancy Type:  Full Time

Job Location: London, England, UK

Application Deadline: N/A

Apply Here

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